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Who Reads Coastal Living?
Coastal Living captures the timeless romance of life by the sea. It gives readers the relaxed feeling and sense of renewal that you can get only at the beach. By providing the escape route, Coastal Living helps break the routine of everyday life. Its readers are young adventurers, savvy travelers, creative homeowners, everyday gourmets, aspiring beach dwellers, affluent boomers, and coastal connoisseurs.
What You Can Expect in Each Issue:
- CURRENTS: Each issue opens with an "I want to be there" beach image along with a Top 10 List. The section continues with 1- or 2-page articles of decorating ideas, products, shops, and beach beauty. One of the new favorite columns is "What's in Your Beach Bag?" where a famous, semi-famous, or quirky beach personality tells us his/her must-haves for a day at the shore.
- HAVENS is the homes and gardens section, featuring aspirational and practical ideas for beach-chic decor, design, architecture, and landscape. Columns include Signature Style, Shack to Chic, Natural Beauty, ECO-tecture, Seaside Style, and Creative Outlet.
- The R&R section is a resource for anyone who's beach bound, and a voyeuristic escape for everyone else. With columns such as Hideaways, Waterfront Weekend, Dive In, and ECO-trip, Coastal Living provides readers with a variety of vacation options, from relaxing spa vacations to environmental adventures to family-friendly resorts.
- COASTAL KITCHEN gives readers ideas and inspiration for weeknight seafood suppers, casual get-togethers, and the lowdown on coastal cuisine—including restaurants and chefs from all U.S. shores and the Caribbean. Columns include Fresh Catch, Local Flavor, Dinner in a Breeze, and Toast of the Coast.
- Feature Articles: Features showcase the best of Coastal Living, including all of the content pillars. Recent examples include an artist cottage in Key West, Florida; a coastal community in Northern California built in the '70s that was 'green' before green became mainstream; the annual Best Seafood Dives roundup—a guide to the best in local casual fare on all coasts. The Marshall garden in Maine proved that if you can grow gorgeous flowers on these rocky shores you can grow them anywhere, and the Upcountry Maui story provided a glimpse of the island that only locals know about: the lavender fields, flower farms, goat farms, and volcanoes off the beaten track. We get decorating advice from a Florida surfer with great style and a hip, laid-back vibe , and readers learn how to throw a summer supper—lobster for 4 or 40—with all the tabletop accessories, wine recommendations, how-tos, and side dishes included.
Amazing photography is the driver: The coast, in all its glory, is the star. But Coastal Living doesn’t shy away from providing readers ideas, tips, how-tos, break-outs, and other service-style elements to give them all the information they need to live the lifestyle. The clean, uncluttered design organizes all the helpful information and makes reading our magazine a pleasurable experience. The editors want their pages to provide an everyday escape to the beach.
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Contributors:
Coastal Living works with the country's best photographers, writers, stylists, and producers. Most of the scouts live in waterfront communities on the East, West, and Gulf coasts. Coastal Living chooses contributors who share its sense of relaxed style, passion for adventure, love of entertaining, and environmental stewardship.
Past Issues:
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Comparisons to Other Magazines:
Coastal Living provides readers with a stronger, more balanced variety than they get with the competition. The Coastal Living reader gets high-end but practical decorating ideas and products to get the look of a casual beach style—more specific and in-depth than a typical homes magazine. The travel pages give 'where to go' and 'what to do' details—everything a beach vacationer needs to know without all the extraneous information travel magazines tend to provide. For healthy weeknight menus and casual entertaining, at home or on vacation, it gives readers recipes, menu ideas, drinks, how-tos, and shopping guides—specially tailored for seafood or beachy fare.
Advertisers:
Coastal Living advertisers span a variety of categories, from travel to real estate, home products, automotive, food/beverage, health/beauty, pharmaceutical, and more. Advertisers may run national or regional ads in a variety of sizes. Ad pages make up approximately 50% of the magazine.
Awards:
- Freelance photographer John Sylvester has been awarded second place in the 2009 Northern Lights Awards For Excellence in Travel Journalism and Photography. His photography illustrating the feature story “Of Ice and Men,” about Newfoundland’s northern peninsula, appeared in the June 2008 issue of Coastal Living.
- 2008 Printing Industry Association of the South Graphic Awards: Award of Excellence for Coastal Living July/August 2007 in the “Magazines/Periodicals 4 or More Colors” category
- 2007 Printing Industry of America, Inc. Certificate of Merit: The Premier Print Awards Certificate Print Awards Certificate of Merit for Coastal Living May 2007 in the “Magazines” category
- 2007 Folio: Magazine Eddie Award: Gold Winner Shelter/Home-March 2007
Stylish homes, cozy cottages, sun-filled interiors, and the pleasures of seaside style. Learn how to create the home of your dreams inside and out!